Be strategic

Brilliant strategy defines categories and creates iconic brands. Oxford’s strategic planning process builds on traditional understanding of goals, objectives, audience, positioning, competitive and SWOT analysis – then goes a giant step further with our “Truth, Turf & Energy” methodology. We’ll identify your core truths and your most viable turf in the marketplace. Then we’ll develop a comprehensive marketing matrix that activates your entire program with brand-building, market-moving, customer-compelling energy. It’s a plan.

Truth, Turf & Energy:
Alignment of Brand and Consumer

Our approach works to clearly identify the Truth, Turf and Energy of your brand and the consumer, then align these elements through the architecture of the marketing program to create momentum and limitless possibility.

TRUTH

When brand truth aligns with consumer truth, there is belief, a resonance of values
on a pure emotional level.

TURF

When brand turf aligns with consumer turf, there is intellectual attraction that drives
interest and action.

ENERGY

When brand energy aligns with consumer energy, we reach her where she lives, works and plays. We speak in a voice that she hears and understands. We spark excitement and engagement that comes full circle to reinforce common truth and turf.