HOW WE THINK HOW WE THINK

 

Be one

 

Home. Work. Online. Offline. All the time. To thrive in today’s convergent, tech-enabled world, your brand must be omnipresent while delivering a consistent brand experience. Strategy must be focused and well-defined. Images and messages in lock-step. Tactics in sync. Everyone entrusted to the care of your brand has to be of one mind. Integration is everything.


CREATIVE • Strategy. Identity. Design.

Good creative excites, persuades, and stirs emotions. Oxford’s breakthrough concepts deliver on our clients’ business goals while pushing the edge of every channel of communication, from out-of-home to online. In addition to traditional advertising and graphic design, our studio serves up creative for our Interactive and Branding practices.

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BRANDING • Cultural research. Intuitive thinking. Creative imagination.

We create cultures around brands, built on a highly visceral design ethos that heralds human connection above all else. Where the spirit and energy of a brand drives its expression and evolution. And an inherent personality drives its creative aura. Creating a community of devoted believers, a life force that grows business.

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PUBLIC RELATIONS • Trendspotting. Media Relations. Social media.

Oxford Public Relations garners third-party endorsement for our clients’ stories, building brand belief, developing cultures and directly driving business. Whether that third-party is the Wall Street Journal, a celebrity on the red carpet, popular blogger or stay-at-home mom, we get people talking about our brands and establishing credibility.

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INTERACTIVE • Web development. SEM. E-mail and mobile messaging.

Working closely with our Creative, Public Relations and Media teams, our interactive experts develop seamless, integrated brand experiences, from compelling, user-friendly websites, e-mail marketing and mobile messaging programs (SMS), to banner advertisements, Search Engine Marketing (SEM) and more.

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MEDIA SERVICES • Planning. Number-crunching. Relationship-building.

Oxford is on top of the rapidly transforming media landscape with a keen understanding of how to reach consumers where they live, work and play. Such acumen requires access to the latest data and research resources, well-developed relationships with the media, awareness of creative media options, and the skill to negotiate the best rates and value-added opportunities on our clients’ behalf. 

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